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attribution-source-truth-audit

Add-On: Attribution & Source-of-Truth Micro-Audit

Assessment Areas

    - Reconcile CRM, MAP, and ad platforms; align definitions for leads, MQLs, opportunities, pipeline, and ROAS.
    - Audit data flows and attribution models; validate offline conversion imports and opportunity mapping.
    - Standardize reporting dimensions: channels, campaigns, offers, segments; implement a shared data dictionary.

Actionable Outcomes

    - Marketing attribution audit
    - Methodology
    - Data hygiene
    - Recommendations
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