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icp-segmentation-check

Add-On: ICP & Segmentation Sanity Check

Assessment Areas

    - Review ICP assumptions and enrichment fields; validate fit and intent signals used in scoring and targeting.
    - Analyze performance by segment/industry/size; identify high-return micro-segments and gaps.
    - Refine targeting rubric and content/offer mapping by buying stage.

Actionable Outcomes

    - Updated ICP rubric and segment priority map; quick-win targeting recommendations.
    - Scoring tweak spec (fit + intent) and content/offer matrix.
    - Remediation: implement scoring changes and audience updates; draft 2–3 segment-specific offers (2–3 wks).
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