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nurture / journey

Dynamic Nurtures & Content-Routed Journeys

Assessment Areas

    • Content & signal inventory: pages, assets, videos; topic taxonomy setup
    • Tracking & data audit: MAP/CDP/web analytics; engaged minutes, scroll depth, video quartiles, downloads
    • Baselines: engagement by topic/persona, time‑to‑next‑stage, drop‑offs & recycle reasons
    • Persona/stage mapping and micro‑campaign backlog by topic pillar

Actionable Outcomes

    • Topic affinity scoring per contact (recency × frequency × dwell); new CRM/MAP fields & governance
    • Routing decision table: thresholds, cool‑downs, novelty logic, re‑entry rules and exit criteria
    • Micro‑campaign library: 4–8 modular sequences per topic (Day 0–21), micro‑CTAs, multi‑channel (email/SMS/ads)
    • Personalization: persona/stage copy blocks; dynamic content & recommended next asset
    • Common targets: shorter days‑to‑meeting, higher SQO rate, increased nurture‑sourced pipeline
    • Deliverables: topic taxonomy & content matrix; scoring spec; routing decision table; journey map
    • Controls: CTQs, defect definitions, weekly experiment cadence with documented lift vs. baselines
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