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sdr-performance-pack

Tactical SDR Review

Assessment Areas

    • Segmentation & hygiene: recency/intent/fit; bounce & opt-out health; enrichment rules.
    • Cadence audit: email/SMS/calls/LinkedIn; connect & meeting rates by source; sequencing logic.
    • Speed-to-lead baseline; shadow calls for qualitative insights; SLA alert testing.
    • Playbook gap analysis: scripts, objections, disposition taxonomy, recycle rules and re-entry logic.

Actionable Outcomes

    • Reactivation segments and Day 0–14 multi-channel cadence blueprint.
    • Nurture architecture: streamed + triggered, stage-aware; re-entry logic.

    Remediation Menu:
    • Reactivation build & launch with micro-CTAs and value-led content.
    • Nurture build by persona/problem with triggers and re-entry rules.
    • Speed-to-lead system: routing, alerts, scheduling, QA.
    • SDR enablement: coaching, call reviews, dashboards & daily stand-ups.
    • Timelines: 4–8 wks to deploy and coach to steady state. Controls: daily SLA compliance; meet & SQO rate vs. baseline.
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